I had an audition years ago while living in San Francisco in which the script called for me to talk about something called the “World Wide Web.” I recall two things quite distinctly. One, I didn’t have a clue what the World Wide Web was….
I had an audition years ago while living in San Francisco in which the script called for me to talk about something called the “World Wide Web.” I recall two things quite distinctly. One, I didn’t have a clue what the World Wide Web was….
There’s a rule when writing marketing copy. First and foremost, know your audience. Intimately. Their desires, needs, likes and dislikes. Age, gender, location. “Demographic” and “target market” are words we toss around a lot in marketing. It’s also suggested, particularly in writing for the web,…
Resolutions, new beginnings, a fresh start. It’s that time of year, and January is an excellent time to dust off your website. Welcome in the new year by refreshing website content, updating site links and smartening things up. (Admit it. When was the last time…