Content marketing. It’s a hot buzzword. I regularly toss it around myself. And yet I’ve discovered it’s a phrase neither universally defined nor often fully understood. A recent blog post I landed on with a headline proclaiming How to develop a content marketing plan proved,…

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There’s a rule when writing marketing copy. First and foremost, know your audience. Intimately. Their desires, needs, likes and dislikes. Age, gender, location. “Demographic” and “target market” are words we toss around a lot in marketing. It’s also suggested, particularly in writing for the web,…

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