I had an audition years ago while living in San Francisco in which the script called for me to talk about something called the “World Wide Web.” I recall two things quite distinctly. One, I didn’t have a clue what the World Wide Web was….
Content marketing. It’s a hot buzzword. I regularly toss it around myself. And yet I’ve discovered it’s a phrase neither universally defined nor often fully understood. A recent blog post I landed on with a headline proclaiming How to develop a content marketing plan proved,…
I’ve recently experienced the best and the worst, the yin and the yang of customer service. From being lost, in one instance, in a morass of phone prompts and endless loops of hold music, my concerns never to be shared with a human being –…
There’s a rule when writing marketing copy. First and foremost, know your audience. Intimately. Their desires, needs, likes and dislikes. Age, gender, location. “Demographic” and “target market” are words we toss around a lot in marketing. It’s also suggested, particularly in writing for the web,…
You may be poised to launch a well-planned, well-supported business. You may boast a top-notch skill set to back it up. You may even have cut the ribbon and thrown open the doors. And you may not have the foggiest what your niche is. Finding…