There’s a rule when writing marketing copy. First and foremost, know your audience. Intimately. Their desires, needs, likes and dislikes. Age, gender, location. “Demographic” and “target market” are words we toss around a lot in marketing. It’s also suggested, particularly in writing for the web,…
I have a confession. I’m a copywriter. And I don’t have time to write. Oh, I write plenty. I write a lot – for my clients. And I love it. I have an active copywriting business and I have the good fortune of writing for…
“What does a copywriter do?” she asks politely with a somewhat quizzical look. And so I begin my oft repeated response. Being a professional copywriter, it’s a common experience – explaining what, exactly, it is that I do. Typically when in social settings, meeting for…
Websites. Today’s go-to source when looking for a business, a resource, information. As a business owner you likely have a website, are about to launch a website, or are looking to redesign a website. The way your site looks and feels and navigates is absolutely…
Resolutions, new beginnings, a fresh start. It’s that time of year, and January is an excellent time to dust off your website. Welcome in the new year by refreshing website content, updating site links and smartening things up. (Admit it. When was the last time…