I’ve recently experienced the best and the worst, the yin and the yang of customer service. From being lost, in one instance, in a morass of phone prompts and endless loops of hold music, my concerns never to be shared with a human being –…
I have a confession. I’m a copywriter. And I don’t have time to write. Oh, I write plenty. I write a lot – for my clients. And I love it. I have an active copywriting business and I have the good fortune of writing for…
“What does a copywriter do?” she asks politely with a somewhat quizzical look. And so I begin my oft repeated response. Being a professional copywriter, it’s a common experience – explaining what, exactly, it is that I do. Typically when in social settings, meeting for…
Websites. Today’s go-to source when looking for a business, a resource, information. As a business owner you likely have a website, are about to launch a website, or are looking to redesign a website. The way your site looks and feels and navigates is absolutely…
Resolutions, new beginnings, a fresh start. It’s that time of year, and January is an excellent time to dust off your website. Welcome in the new year by refreshing website content, updating site links and smartening things up. (Admit it. When was the last time…