I may write for a living. But I can use a little writing assistance now and then. (Can’t we all?) A resource. A boost. A refresher. Particularly when creating copy to meet the ongoing demands of content marketing across multiple online platforms, when keeping an eye on the end goal can become a challenge.
So. Here’s a quick and “E-Z” five point checklist. Five key items I find helpful as a copywriter to reference when writing online marketing content. Questions to pose and writing tips to help you in keeping your own business marketing copy fresh, targeted, and on track:
5 E-Z tips to improve your online marketing content
- Is it enticing? Are you speaking to your reader one-on-one? Do you know your target audience? Does your content answer a question or fill a need in a concise and compelling way? Engage your reader with your content.
- Is it energetic? Does your writing lie there, dull and uninteresting, filled with industry-speak and anonymous acronyms and run-on sentences in a wall of content…? Or does it sparkle. Inspire. Entertain. Evoke emotion in your reader with your content.
- Is it enlightening? Do you have something unique to offer in a content-saturated landscape? Do you feel genuinely inspired to share what you have to say. Is your content worthwhile? Educate your reader with your content.
- Is it easy to find? Is your marketing content well optimized? Do you have a firm grasp of your researched keywords – and how to use them to best advantage. Once written, will your content be read? Employ SEO best practices with your content.
- Is it excellent? Is your copy the best it can be – and better? Have you proofread and re-read for grammar, typos and best practices. Is it intelligent and eloquent?
Exceed minimal standards with your content.
Use these five pointers as a simple guideline to connect with your reader honestly and thoughtfully – the foundation of quality writing and a successful content marketing strategy.
And don’t forget to continue to explore ways to enhance your writing. There’s always room for improvement. What are your favorite methods for creating top-notch content?
